J. FRED BACA
Fred Baca joined the team of MLB Capital Partners LLC in the summer of 2013. Fred’s leadership, management and marketing skills will provide a solid basis for the company’s accelerated development as a major player in the area of commercial real estate.
Fred began his life as an entrepreneur. He diligently began developing Baca Publications and “The Baca Report”, the longest-running commercial transaction reporting service in Houston, the “Commercial Transactions Report” (1971-current) which cataloged sales of non-residential properties by geographic codes and street location, building type, financial data, seller and buyer.
During the 1980s Fred developed “The Databank”, a series of commercial property reporting services including: The Baca Report, a comparable sales report dealing with commercial real estate transactions; The Apartment Survey, the total inventory of multi-unit apartment complexes with amenities, units size and availability, ownership and location with directions; The Office Building Survey, total inventory of multi-tenant commercial office properties with information on ownership, availability, occupancy, rentable area and values; and finally The Foreclosure Report, a monthly listing of properties posted for imminent foreclosure by which investors purchased distressed properties from owners or lenders. These varied reports became a valuable informational resource during the expansive years of the early ‘80s as well as the depressed era of the mid and late ‘80s.
In the 1990s Fred, as Baca Landata, a co-venture with Houston based Stewart Title Company, developed the first Internet “smart” map of The Greater Houston Area and the first Internet distributed GIS mapping product for the Harris County Appraisal District. Baca Landata also created the first public record back end to the MLS system allowing Houston area Realtors to instantly research over 2.5 million properties via their proprietary listing tool.
By 1998, after leaving the co-venture with Steward Title Company, Fred started Baca Information Group (BIG), another data service that surveyed Houston Office and Industrial properties for tenant occupancy, rental rates, new development and vacancy availability data. In 2000, Baca merged Baca Information Group with Comps, Inc, a San Diego based nationally distributed CRE information service. That entity later sold to and became a part of the CoStar Group, the largest vendor of commercial real estate information in the world. The base of commercial multi-tenant occupancy data that Baca built for Houston is still in use today.
Fred became President (2001 – 2009) for Colliers International in Houston. Under his guidance Colliers grew fourfold in revenue; more than doubled its size to include over 40 brokers and emerged as a dominant multidiscipline commercial brokerage house in the highly competitive Houston market. Subsequently, Fred served two years as a member of the Executive Management team for McDade, Smith, Gould, Johnston, Mason +Co. By 2010, he became President of the newly formed Mason Partners in November of 2010 and served as its President until it was sold to Avison Young in December 2012. In January 2010, Cartifact announced Fred had joined their diverse and talented executive team as CEO. Fred’s depth of knowledge in the fields of data mining and cartography are thought to be a vital ingredient to help growth and expansion into new markets in the areas of web and mobile mapping, worldwide.