Fred began his life as an entrepreneur. At 24, he developed Baca Publications and “The Baca Report”, the longest-running commercial transaction reporting service in Houston, and the “Commercial Transactions Report” (1971-current) which cataloged sales of non-residential properties by geographic codes and street location, building type, financial data, seller and buyer. During the 1980s, he developed “The Databank”, a series of commercial property reporting services including: The Baca Report, The Apartment Survey, The Office Building Survey, and The Foreclosure Report.
In the 1990s Fred, as Baca Landata, a co-venture with Houston based Stewart Title Company, developed the first Internet “smart” map of The Greater Houston Area and the first Internet distributed GIS mapping product for the Harris County Appraisal District. Baca Landata also created the first public record back end to the MLS system allowing Houston area Realtors to instantly research over 2.5 million properties via their proprietary listing tool.
By 1998, Fred started Baca Information Group (BIG), another data service that surveyed Houston Office and Industrial properties for tenant occupancy, rental rates, new development and vacancy availability data. In 2000, Baca merged BIG with Comps, Inc, a San Diego based nationally distributed CRE information service. That entity later sold to and became a part of the CoStar Group, the largest vendor of commercial real estate information in the world. The base of commercial multi-tenant occupancy data that Baca built for Houston is still in use today.
Fred became President (2001 – 2009) for Colliers International in Houston. Under his guidance Colliers grew fourfold in revenue; more than doubled its size to over 40 brokers and emerged as a dominant multidiscipline commercial brokerage house in Houston. Subsequently, Fred served two years on the Executive Management team for McDade, Smith, Gould, Johnston, Mason +Co. By 2010, he became President of the newly formed Mason Partners and served as its President until it was sold to Avison Young in December 2012. In 2010, Fred also joined Cartifact as CEO, where he was on the team that created the mapping technology used by Apple for their map displays.
At MLB Capital Partners, Fred’s leadership, management and marketing skills provide a solid basis for the company’s accelerated development as a major player in the area of commercial real estate.